A delightfully absurd take on everything from superheroes to office humor, twisted relationships, huggable animals, and more.
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A compendium of strange-but-true recent events as reported in the legitimate press.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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In today's complex world of family issues, learn from Dr. Dobson's lifetime of practical experience in dealing with family problems.
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What's a Signature Worth?
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A Positive Light
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A Positive Light
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To Fry or Dry? (That is the Question.)
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A Message From Sam Pulice |
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One Smart Old Dog
If you’ve ever been surrounded by a bunch of young pups who make you feel old, here’s a humorous little story to put some pep in your step and remember that with age comes wisdom.
One day an old German Shepherd becomes lost in the woods while chasing rabbits. He notices a hungry panther approaching him, so he immediately lies down next to a nearby pile of bones. As the panther is about to attack, he says loudly, “Wow, that panther was delicious. I wonder where I can find another one.” The panther looked terrified and slinked back into the trees, relieved thinking he escaped the killer dog.
Meanwhile a squirrel who had been watching from a tree catches up with the panther and spills the beans about the farce. Furious about looking like a fool, the panther says, “Hop on my back and we’ll teach that old dog!” The German Shepherd sees them coming and just when they get close enough to hear, he says “Where is that squirrel? I sent him off an hour ago to bring me another panther!”
Here’s the way I see it: If you can’t beat ‘em, use your experience to outsmart ‘em! Stop by next time you need help creating print materials that will keep you one step ahead of the competition.
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Idea of the Week |
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Signatures Could Save You Money
Of course, we aren't talking about your autograph, but a printing concept. As you may know, printing companies don't always print documents in the one-page-per-sheet way that your office laser jet does.  Instead, they may print several pages of material on a single, larger sheet (that's called a press sheet) and then fold it and cut it to get the final finished page sizes.
What that means is that one large piece of paper coming off the press (before it's folded and trimmed) could hold four, eight or more pages of material. That large piece of paper containing multiple finished pieces is called a “signature,” and the number of finished pages in one signature is called the “signature unit.”
The key to properly planning your multi-page documents is to think about the signature unit.If you have a project that is nine pages long and the signature unit is eight  (meaning the signature contains eight finished pages),you would use two signatures: one signature for the first eight pages, and a second signature for that last (ninth) page. But if you were to do a little bit of editing to reduce your document page length to eight pages, you would only use one signature.
By being aware of the signature unit (the number of finished pages that can fit on a press sheet) required for your project, you can remove or add content so that your final product fits the signature, which reduces waste and saves you money.
See more great ideas like this!
Click here to visit the Mojave Copy & Printing Ideas Collection.
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Marketing Tip |
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Dealing with Negative Feedback
Social media, product reviews, and online message boards are a great way to communicate openly with customers, and allows customers to communicate with each other as well. However, when you open up the lines of communication, you must be prepared to deal with negative feedback that may occur. Here are a few tips on how to stay on the positive side of negative comments:- Respond in a positive manner. Adding more negativity to the conversation by letting yourself be drawn into a fight with a customer will only reflect poorly on your business.
- Avoid corporate lingo and use a more conversational tone.
- Turn negative comments into teaching moments, but also be ready to take a conversation offline for resolution.
- Quickly resolve any complaints and reestablish credibility with your customer by offering refunds, discounts, gift cards, or coupons for future purchases.
- Negative feedback shows that your customers are listening, and helps you create better products and fine tune your marketing messages.
- Maintain a constant online presence to neutralize negative conversations and quickly delete any inappropriate comments.
- Always take the effort to thank those who took the time to provide you with a suggestion or comment.
- Your willingness to consider different perspectives makes your social presence and content much more believable. Negative feedback provides credibility and tells customers the retailer is confident enough to show a range of customer feedback.
Look to us next time you need help creating marketing materials that will put your company in a positive light.
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Tech Tips |
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Recover Your Computer After a Spill
If you’ve ever spilled liquid on your electronic gadgets, you know the gut wrenching feeling can be overwhelming. Here are a few recovery tips that may help save your gadget should you ever be faced with such a beverage soaked disaster:- Take action quickly. Start by unplugging your device or removing the battery. If it’s a keyboard, disconnect it from your computer. Liquid will create short-circuits inside your electronics, so unplugging quickly will improve chances of recovery.
- Evaluate the damage. If it’s just a few drops on the keyboard, pry off the surrounding keys and wipe them down with alcohol swabs (it’s a good idea to buy these and keep on hand before you need them) to prevent a sticky mess.
- If the spill goes beyond the surface, use a tiny screwdriver to carefully open the device. Be careful to save screws and label them so you know where they go when you put everything back together. Take photos on your phone or digital camera if you are worried you won’t know where to put things back together.
- Clean soiled areas with alcohol swabs and allow device to air dry completely, since cloth or paper towels can leave behind lint. If you use a fan or blow dryer to accelerate drying, do so from a distance and use a low-heat setting to avoid warping the circuit board.
- Once all pieces are clean and dry, carefully put everything back together, and refer to your photo if necessary.
If you’re looking for a secret stash of innovative printing ideas to help promote your business, give us a call today. We’d be happy to spill the beans!
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